Downloads

The 7 Stages of Social Media

The Important Journey for Association Marketers - As you increase your presence social media pla...

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Analog vs Digital

Where is Your Association - Many associations have been slow to adopt a digital first policy. Boom...

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Upcoming Events & Webinars

Mar10

.orgCommunity Solutions In Action

Mar 10, 2021

Join Association TV®  and .orgCommunity for fast-paced 15-minute presentations followed by Q&A, that will show you how to be an online magnet to engage stakeholders, attract p...

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Mar23

Association TRENDS: EMERGENT 2021

Mar 23, 2021

EMERGENT aims to bring together association staff at the forefront of emerging technologies. Hear AANA's Eric O'Connor and Dan Stevens as they talk digital transformation.

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Apr27%2F28

ASAE Virtual Demo Days

Apr 27th & 28th, 2021

Join us for the just-in-time Virtual Meeting Platform demo days. The two-day event is April 27th & 28th and will feature presentations from a limited number of industry partners that off...

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Blog

Gaining An Edge In The World Of Virtual Events

If “pivot” was one of the most used words of 2020, what do you think was the most commonly asked question by associations? Right or wrong – my guess is, “How do I engage with my members if we can’t meet in per son?” Enter - virtual events… or in its most foundational form, a single or series of livestreams with interactive digital tools integrated for audience participation.  

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2D vs 3D: Choosing the Right Animation Style For Your Video

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium (HubSpot). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video (Invisa). As an organization, this is a great opportunity to provide appealing and valuable content that educates and engages your audience. With the increasing demand from consumers for video content across multiple platforms, it’s no wonder that businesses are adding video and animation to their marketing tool kits. There are many options when it comes to video, including full-production live-action filming, through to basic text and photos on-screen. Every option has its pros and cons but in this article we are going to address animated videos. Specifically, choosing between when to use 2D vs 3D. Whether it’s 2D or 3D, an important factor in creating quality video content is animation, and considering the purpose it will serve in emphasizing your product or service

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