Downloads

The 7 Stages of Social Media

The Important Journey for Association Marketers - As you increase your presence social media pla...

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Analog vs Digital

Where is Your Association - Many associations have been slow to adopt a digital first policy. Boom...

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Upcoming Events & Webinars

Mar23

Association TRENDS: EMERGENT 2021

Mar 23, 2021

EMERGENT aims to bring together association staff at the forefront of emerging technologies. Hear AANA's Eric O'Connor and Dan Stevens as they talk digital transformation.

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Apr27%2F28

ASAE Virtual Demo Days

Apr 27th & 28th, 2021

Join us for the just-in-time Virtual Meeting Platform demo days. The two-day event is April 27th & 28th and will feature presentations from a limited number of industry partners that off...

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May6

.orgCommunity Webinar - Fueling (and Funding) Your Education Program

May 6, 2021

Join Association TV® and the Planstone group with our friends at .orgCommunity for a webinar all about how the change in member consumption habits and the growth of micro-learning...

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Blog

Order Up! Delivering Content Your Audience Actually Wants

Let’s start this off with an analogy (we know you love those).  A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed. They might try the same place again and hope the mistake gets fixed, but if it doesn’t that restaurant will likely lose a customer. In this analogy your association is the pizza place, the customer is your association member, and the pizzas are content (mmm, content). In other words, it’s important for you to know what members expect and for you to deliver content that they find valuable and engaging. If you don’t, they’ll go and find it somewhere else.    How do I decide what to deliver? Curating your content can be daunting but there is a simple way to help guide your strategy; what do you currently have and what do your members want? 

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Association Tech: Video is No Longer an Option

Recently, our colleagues at Ricochet published a study that they conducted about the New Association Tech Ecosystem. We were thrilled to be part of this study, which looked at how the technology options for associations have grown exponentially in recent years. Within the report, Ricochet outlined how many associations are moving from a single solution tech model to a specialized solution model; curating solutions from industry expert partners.So, what does that have to do with us?At Association TV® we specialize in developing solutions that will fit into your existing digital landscape. In the report we are mentioned under the Content Distribution category, more specifically, video. While we do have other solutions to offer, many of our clients come to us for our video expertise. We believe that it needs to be an integral part of your content strategy; here’s why.

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