Downloads

The 7 Stages of Social Media

The Important Journey for Association Marketers - As you increase your presence social media pla...

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Analog vs Digital

Where is Your Association - Many associations have been slow to adopt a digital first policy. Boom...

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Upcoming Events & Webinars

May27

Non-Dues-a-Palooza Webinar - Growing Non-dues Revenue in 2021 & Beyond: The Future of Association Revenue

May 27th, 2021

In 2020, COVID accelerated the need for associations to engage digitally, creating a permanent shift in the importance of digital engagement to remain relevant with members. This shift disru...

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Jun17

Meeting Professionals International - World Education Congress (WEC)

June 17, 2021

Catch up with Dan Stevens and Doug Coombs of Association TV at the Meeting Professionals International World Education Congress on June 17th for TWO exclusive presentations. Tech Showca...

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July14

.orgCommunity Innovation Summit

July 14, 2021

Eric O’Connor, Chief Growth Officer of AANA and Dan Stevens, President of WorkerBee.TV and their Association TV® platform and services, will share with you how they organized the company for...

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Blog

Tag, You're It! Taking Your Digital Transformation To The Next Level

We’ve come to the end of this series, where I slowly but surely, give you tools and insights that you can implement to bring your association into the future. But, since it’s been a while, I’ll sum up the major points.

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Order Up! Delivering Content Your Audience Actually Wants

Let’s start this off with an analogy (we know you love those).  A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed. They might try the same place again and hope the mistake gets fixed, but if it doesn’t that restaurant will likely lose a customer. In this analogy your association is the pizza place, the customer is your association member, and the pizzas are content (mmm, content). In other words, it’s important for you to know what members expect and for you to deliver content that they find valuable and engaging. If you don’t, they’ll go and find it somewhere else.    How do I decide what to deliver? Curating your content can be daunting but there is a simple way to help guide your strategy; what do you currently have and what do your members want? 

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