Downloads

The 7 Stages of Social Media

The Important Journey for Association Marketers - As you increase your presence social media pla...

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Analog vs Digital

Where is Your Association - Many associations have been slow to adopt a digital first policy. Boom...

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Upcoming Events & Webinars

May27

Non-Dues-a-Palooza Webinar - Growing Non-dues Revenue in 2021 & Beyond: The Future of Association Revenue

May 27th, 2021

In 2020, COVID accelerated the need for associations to engage digitally, creating a permanent shift in the importance of digital engagement to remain relevant with members. This shift disru...

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Jun17

Meeting Professionals International - World Education Congress (WEC)

June 17, 2021

Catch up with Dan Stevens and Doug Coombs of Association TV at the Meeting Professionals International World Education Congress on June 17th for TWO exclusive presentations. Tech Showca...

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July14

.orgCommunity Innovation Summit

July 14, 2021

Eric O’Connor, Chief Growth Officer of AANA and Dan Stevens, President of WorkerBee.TV and their Association TV® platform and services, will share with you how they organized the company for...

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Blog

Can You Hear Me Now? Does good-quality audio really make a difference?

Your members are listening. And if you want to interest, engage and inspire them, then what they hear is crucial. When planning a video, content creators frequently focus on the visual intrigue of a project – how will it be filmed, how will the message be conveyed on-screen, what branding and assets will be used. One frequently overlooked, but just as important, piece of the content puzzle is how it sounds.

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Digital Transformation: Bringing Your Association Into 2021

Well, that only took 70 years.  ASAE recently released the final issue of their magazine, Associations Now.  Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades. Millennials and younger people who are now joining associations, demand access to their content digitally, in bite-size pieces and preferably in video format. They want to be entertained by their content, but also engaged and inspired. Studies have shown that most people will spend less than 15 seconds reading before deciding to continue on a piece of content or not.

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