Eric O’Connor, Chief Growth Officer of AANA and Dan Stevens, President of WorkerBee.TV and their Association TV® platform and services, will share with you how they organized the company for continual change, iteration, success, feedback and more improvement.  The dramatic change has generated real data to measure with the qualitative voice of the customer, to help drive future digital transformation as more and more of an associations ability to engage will rely on their ability to inform, educate and inspire digitally, and to leverage that engagement into improvements in recruitment, retention and revenue.