Advertising / Social Video
This video is 100% animation. Not only does animation tell a great story, but it is ageless. You don't need to worry about one age group not feeling aligned with the content when you use animation, so consider animated videos if your audience includes many age groups from Gen X or Y through Millennials and Boomers. This is also an example of a short video that would fit an advertising opportunity. For the advertiser, it is short and social friendly to be promoted by the association and themselves over Facebook, twitter and of course YouTube.