So you want to make a video?

Modern-day filming options to create modern-day content marketing.


How many pamphlets, association magazines and annual reports have you read this month? Did you enjoy them? Did you look forward to reading them and think, wow, that really made me want to read even more? Or was it all a slog to get through, with long, run-on sentences full of buzzwords, boring stats and entire paragraphs that wasted precious seconds of your life? Did you even read any?

This document should take some of the mystery out of video production and expand on what services exist. We’ll explore the required crew and equipment for each service, and how each option serves you video content that is purposeful, predictable, and profitable while increasing your member engagement and boosting recruitment, retention, and revenue.

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The 7 Stages of Social Media

The Important Journey for Association Marketers


As you increase your presence social media platforms, the likes and views will increase - so you'll invest more - thinking that this is the best way to get your members. All is well, until you realize that behind each post, powerful Artificial Intelligence(AI) is deciding what to serve up next, and that most likely, it will lead your viewer away from your content.

There are 7 stages that an association will go through in their social media journey. Be ready for your emotional rollercoaster, as it will include excitement, joy, skepticism, anger, resolve and finally peace. We have developed this short E-book to help you to understand where you are in the journey and why you need to get to Stage 7 as soon as possible.

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Analog vs Digital

Where is Your Association


Many associations have been slow to adopt a digital first policy. Boomer members that made up the bulk of association membership in the analog era are now retiring at a rate of 1 every 8 seconds. What used to work in the analog association world 15 years ago will no longer garner any meaningful results. Your new members are expecting a digital first experience. Soon, becoming increasingly digital will not be a choice but rather a pre-requisite for association survival. To be fair, some aspects of the analog legacy should be woven into a new digital attitude, but associations that are not digital first face an uphill battle to succeed. Find out where your association lands on the spectrum with this short white paper.

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The Association Playbook

Making Video Profitable, Purposeful & Predictable


Our Online Playbook helps you to quickly identify video opportunities that already exist in your organization, create an association-wide, cross-departmental content calendar and predict the potential revenue in advance. The playbook introduces associations to implementing video strategically and guides you through where to start, which programs drive the best results, and how to fund your video programming. Ultimately making video Profitable, Purposeful & Predictable for your association.

Create your own playbook in less than 30 minutes Download an example playbook