Why Video
Video is fast becoming a premier way for associations to cut through the clutter to educate, inform and inspire members and prospective members. As associations strive to communicate more, faster, you will need to embrace new media to grab attention. This applies to all audiences. 70% of millenials are likely to watch a company video when shopping online (Animoto) and 59% of senior executives would rather watch a video than read text, when both are available (Forbes).