Why Video

Video is fast becoming a premier way for associations to cut through the clutter to educate, inform and inspire members and prospective members. As associations strive to communicate more, faster, you will need to embrace new media to grab attention. This applies to all audiences. 70% of millenials are likely to watch a company video when shopping online (Animoto) and 59% of senior executives would rather watch a video than read text, when both are available (Forbes).

Do you find yourself saying...

"Video is too expensive"

"Members prefer our newsletter"

"We don't have the resources to do video"

"Content (& strategy) are hard to manage"

You can boost your conversion rate by up to 80% simply by including a video in your homepage (Unbounce). Imagine increasing your recruitment conversations by 80% in one-year - what impact would that have on dues?

At Association TV® we help associations use video strategically to accomplish objectives, address member needs and generate revenue and can make it easy! Our high-touch, results driven, full-service team can supplement your internal resources on strategic planning and content generation, filming, editing, sponsorship and revenue management.

Learn more about the power of video in our article So, Why Video. Or schedule a call to share your concerns and understand how Association TV® can help.