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Driving Sponsor Value Through Virtual and In-Person Events
If you’re running a hybridized or fully virtual event, how do you create and communicate value to a traditional lanyard sponsor, lunch sponsor, or session sponsor – assoc... more
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Content Marketing Options that Appeal to Sponsors
Many of your sponsors are experts on topics that are important to members; topics that your association may not be comfortable writing about. Why not secure that content ... more
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The New Normal for Association Events Post COVID-19
Digital transformation was quickly approaching prior to COVID-19. The pandemic has accelerated the transformation and shocked associations into action. In this episode of... more
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Extending your Conference with Multimedia & Monetization
Your conference can become a digital library of monetizable multimedia content. That means the value of your event is extended from the event itself to all the on-demand ... more
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Social Media: Friend or Foe?
Social Media is a powerful communication tool, however, it is also your competition. In this Association Insights episode, Dan Stevens weighs in on whether releasing cont... more
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Holistically Designing Your Hybrid Event
Digital content trends are here to stay and associations need to think holistically about how that impacts future event models. The truth is that every conference going f... more
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Create a Vibrant Virtual Event
Sitting through an 8-hour day (or multiple days) of back-to-back online sessions is not an ideal user experience. Association digital content expert, Dan Stevens, weighs ... more
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Virtual Events that Satisfy all Stakeholders
Taking an in-person event and converting it into a digital mirror of itself, is a surefire way to disappoint everyone involved. Associations need to consider each of thei... more
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Evolving Non-Dues Revenues from Analog to Digital
Association digital content expert, Dan Stevens, compares traditional “analog” sponsor offerings to “digital” ones – outlining the pros and cons.
