Edu-tainment Episodes

You don't need an on-air host to have educational and episodic content to share with your members.  This format uses expert interviews along with graphics, imagery, anima... more

Tags: Association, Association TV, Best-Practices, episodes, Future Trends, High Member Value, Insights, Just in time learning, Member Value, Thought Leadership, Tips & Techniques

Video As A Member Service

For B2B associations, there may be a great opportunity to extend the video platform with specific video content that provides high member value.  This example brought tog... more

Tags: Advocacy, Association, Association TV, Best of the Best, High Member Value, Industry Awareness, Insights, Non-Dues Revenue, Short Form education, Specialty Channels, Sponsored Content, Thought Leadership, Tips & Techniques, Video as a Member Service

Animated Video – Sponsored Content

This is a great example of how animated videos can tell a story and help a brand while also being informative, educational and fun for your members to watch.  Animated vi... more

Tags: Animated video, Animation, Association TV, Insights, Non-Dues Revenue, Tips & Techniques

Monetizing – Sponsored Content

Your suppliers members are experts in their field.  They also know that people don't want to be sold to….Rather, they want help buying.  So, to educate your members, if y... more

Tags: Association, Association TV, Best-Practices, Future Trends, Insights, Non-Dues Revenue, Sponsored Content, Thought Leadership, Tips & Techniques

Research to Video

Research Reports are full of information, but usually too large to consume for the average viewer.  Converting this content into an entire video series is possible and fo... more

Tags: advertising, Association TV, Associations, Best-Practices, episodes, Future Trends, Sponsor alignment, Thought Leadership, Tips & Techniques