For B2B associations, there may be a great opportunity to extend the video platform with specific video content that provides high member value. This example brought together a major OEM, the association and many of their members (dealers for this OEM), to provide a low-cost, high value video series that helped dealers grow their business and leverage the technology and brand of the association. High value for all involved that can lead to future videos being seen as a Member Service. Best of all, many dealers that were not members, joined the association so they could get access to this new Video as a Member Service and the other benefits of membership.
For B2B associations, there may be a great opportunity to extend the video platform with specific video content that provides high member value. This example brought together a major OEM, the association and many of their members (dealers for this OEM), to provide a low-cost, high value video series that helped dealers grow their business and leverage the technology and brand of the association. High value for all involved that can lead to future videos being seen as a Member Service. Best of all, many dealers that were not members, joined the association so they could get access to this new Video as a Member Service and the other benefits of membership.
[less]For B2B associations, there may be a great opportunity to extend the video platform with specific video content that provides high member value. This example brought together a major OEM, the association and many of their members (dealers for this OEM), to provide a low-cost, high value video series that helped dealers grow their business and leverage the technology and brand of the association. High value for all involved that can lead to future videos being seen as a Member Service. Best of all, many dealers that were not members, joined the association so they could get access to this new Video as a Member Service and the other benefits of membership.
